For those of you more interested in the Do It Yourself approach to marketing, consider attending one of my seminars. In each session, I will share tips and techniques designed especially for artists to make the most of opportunities available to you. Whether you're looking to learn more about Social Media, Applying to Art Shows or Selling Online, come join a group of fellow artists to uplevel your skills and better spread the word about what you do. Dates for specific sessions are to be announced. Sign up via email for more details about upcoming seminars. If you'd be interested in one on one training, that is also available.
Social Media for Artists
Social Media Workshop
Facebook for Artists
Instagram for Artists
Selling Art Online: 101
Entering Art Shows
Art Show Success
Email Marketing for Artists
Photographing Glass Art - July 13th, 2018 | Helios Fusing Fridays Discussion of nuances for photographing glass art successfully with proper lighting to show off the medium without glare. Review of techniques and equipment as well as best practices whether you do it yourself or hire an expert.
Social Media for Artists - May 29th, 2018 | Austin Pastel Society Introduction to Social Media for artists with best practices whether you're just getting started or ready to improve your presence. Focused on Facebook and Instagram with ideas and inspiration specific to creative professionals.
Show-Stopping Jury Photos - May 8th, 2018 | Chula League For most art festivals and open calls, photography of your work plays a crucial role in catching the eye of the jury. Do your images clearly show your talent and craftsmanship? Will they stand out among the many other applicants? In this workshop brought to you by Chula League and Crafting Exposure, we will discuss what makes for quality jury photography, whether you do it yourself or hire a professional. With these best practices, you will be armed to pursue more art opportunities with a greater chance to acceptance.
How To Photograph Mosaics - Nov. 14th, 2017 | Austin Mosaic Guild Discussion of why quality photography matters and what types of images every artist needs. Overview of best practices for lighting mosaics and common challenges unique to this medium, from the reflectivity of glass to the varying textures. Details on basic editing and how to meet required specs for different photograph uses, including but not limited to jury submissions.
The Art of Online Exposure - Nov. 8th, 2017 | Lake Travis Artists Showcase Walk hrough the basics of Facebook, Instagram, Websites and Online Marketplaces like Etsy. Whether you’re just curious or serious about broadening your online marketing tactics, the goal of this session is to help you identify the best tools for you to become a more savvy online promoter of your work. There is no one-size-fits-all solution, but there are tips and tricks to get the most out of the channels you choose.
Social Media 101: Holiday Edition - Nov. 2nd, 2017 | Chula League Deep dive into using Social Media to drive holiday season success. Which channels are best for reaching your audience? How often do you need to post? What types of content can you use to meet your goals, from online sales to traffic at holiday art shows? Expect to walk out of this workshop with the start of a holiday Social Media plan so you can get posting!